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Coffee Weekly Insights – W1 November 2023
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For Kha, coffee has always been more than just a morning ritual. Growing up in an area that supplies the majority of Vietnam’s Robusta coffee, she’s always had a special appreciation for the bean. However, it wasn’t until she joined the marketing department of an international hotel chain that her passion for coffee truly took hold.

As she planned and executed a variety of promotions and specials, Kha honed her skills in marketing and customer service. But it was the fact that Vietnam is the world’s second-largest producer of coffee that sparked her interest in the beverage.

Driven by curiosity, Kha’s journey took her to Tuan Loc Commodities, where she now works as a Marketing Executive. Here, she is passionately committed to shaping the company’s public persona in close collaboration with the board of directors.

At TLC, coffee is not a mere commodity, it is a cultural icon. Kha’s mission is to spread the word about the wonders of coffee, its true potential, and the dedication that goes into bringing it from the tree to our cups. Her keen senses as an SCA-certified coffee roaster reveal new surprises with every batch she roasts, and she is constantly driven to share these discoveries with those around her.

For Kha, the most gratifying experience in life is the opportunity to be surrounded by like-minded individuals who share her interests and aspirations. In her free time, Kha can be found exploring new cafes and savouring new coffee blends. Or, perhaps, she’s indulging in her other passions: the art of gardening and the joy of cooking.

Kha’s love letter to coffee is a reminder that the simplest of things in life – like a freshly brewed cup of coffee – can bring immense joy and satisfaction. Let her story be a source of inspiration to cherish and revel in the small yet magical moments of life.

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